If you’re here you must have some sort of riddle that needs solving. That’s what effinity does. We help companies look at problems from different perspectives and develop awesome answers. We get people the right information at the right time without making them think about it. Every situation is unique. We start with a blank slate—no out-of-the-box solutions or pre-conceived ideas. Using both sides of the brain, we come up with applications that make doing what you do more intuitive, or marketing campaigns that engage customers, with an eye toward delivering a sustainable return on investment.
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DigitalStrategy
ApplicationArchitecture
Branding RESEARCH
Listening is important. We start with you, your customers, and then everyone who holds sway over your business. We take a more macro view of the market so we are not missing any key insights.
DEFINE
Put a box around the problem. Not all problems are solved at once. Defining the scope, budget, and goals sets everything up for success.
CREATE
Now it’s time to put our thinking caps on. We dissect the data to figure out the best ways to connect the dots. Solutions can range from a new application design to key insights on a go-to-market strategy. Look at the tabs on the right for examples.
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ApplicationDevelopment
UserExperience
DataIntegration
PLAN
Designing exactly how everything will fit together before any of the pieces are set in motion saves time, money and headaches. Creating interactive mock-ups and virtual environments lets clients see what they are building before the project gets too far along.
IMPLEMENT
Each project has its own challenges, so we build our implementation teams to meet those needs. This ensures that we don’t get locked into one platform before we get started.
REVISE
By conducting well-designed user tests we knock off the rough edges before bringing anything to market. Giving the target audience input at the development stage is a great way to increase engagement.
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IntegratedMarketing
MEASURE
The key is knowing what to measure. Keeping ongoing projects or campaigns tied your business goals requires constant monitoring and comparison to expected outcomes and benchmarks.
LISTEN
Each project has its own challenges, so we build our implementation teams to meet those needs. This ensures that we don’t get locked into one platform before we get started.
RESPOND
By conducting well-designed user tests we knock off the rough edges before bringing anything to market. Giving the target audience input at the development stage is a great way to increase engagement.
ABOUT
effiinity has been in business since 2007. In that time, we have developed marketing campaigns, digital and social media strategies, and custom applications for companies from Fortune 500 to start-ups still in the garage.
If you're facing a riddle that you can't solve, we love a challenge.
SERVICES
Think
Strategy Development
Digital Marketing Planning
Brand Development
Build
Corporate Identity
Application Architecture
User Interface Design
Website Design
Project Management
Advertising Design
Application Testing
Deploy
Analytics Set-up
Direct Marketing Development
Marketing Analysis
